Pondering, as I do, I occasionally am struck with the absurdities of modern life. The way things are done. The way things are said. Common phrases amaze me, why do we put certain words together? Why are we ever simplifying our vocabulary, using broader meanings for fewer words? Why do we tolerate media that feeds us this blanched mockery of our language?
Probably because its easy, but thats no excuse.
Why would we assure someone that our relationship was purely platonic? Do those words belong together or are we just used to the statement being phrased that way that we emulate it happily like lexicon-sheep? Why am I asking so many questions? Hopefully to encourage you to think for yourselves.
Advertising is even worse. Often not even written to be read, just to meet marketing approval or validate some plebs right to a corner office by making sure the BRANDNAME® is written enough times. Cast the language of advertising aside. No more "NOW WITH…" or "MAY DIFFER" or "NEW AND IMPROVED". How the fuck can something be both NEW and IMPROVED???
Impersonal printed material attempting to "speak to me" just annoys me. No, you don't know me. Don't presume you do. Those products are NOT my favourite, how the fuck would you know.
They're clever though. They create the impression that they connect with me. That I should identify with their demographic. That I should use their brand image to define myself. All part of their enslaving of humanity. Corporations are evil. DO NOT FORGET. DO NOT TRUST.
Dec 11, 2007
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